Our TikTok Video Went Viral!
...and it converted into new users
Hi everyone! It’s Hasan here 👋
I know, "viral" is a relative term, but considering our usual results, our video did go viral!
And that's exciting news—to know that our efforts on TikTok have finally started to pay off!
So, let’s dive into the details that I’ve been eagerly waiting to share with you.
The Power of TikTok
TikTok has become one of the most crucial platforms for digital marketing. And yes, it’s not as easy as it was a few years ago. But when it does work, it gives spectacular results. You can hear this from almost every digital marketing and social media expert out there.
So, given its importance, we’ve been consistently uploading videos to promote Mockup. Despite our consistent efforts, we hadn’t seen much traction—226 videos were uploaded, with each receiving between a few hundred and a couple thousand views before fading away.
A Breakthrough Moment
Last week, things changed. One of our videos started gaining traction. Our community manager pinned this video alongside two others to maximize visibility, and the results were astounding!
Imagine our excitement when we saw that the views on one of them skyrocketed to 260K and the other two now have 25-45K views each!
This was unprecedented for us and felt like a huge win!
The Impact on App Downloads
Initially, I expected these views to translate directly into clicks on our TikTok bio link, but that wasn’t the case. Only 15 downloads resulted from the link.
Interestingly, I’ve noticed an increase in Mockup downloads through App Store searches instead. It turns out that people saw our TikTok content and were intrigued enough to search for the app directly. The numbers aren't that big, but they're significant enough to have a long-term impact if this is sustained.
Lesson and Next Steps
This experience reaffirms that consistency pays off. Even when it seems like your efforts aren’t making a difference, consistent posting can eventually lead to a breakthrough.
And I’ve always thought if this is working for others, it should work for us. We probably just need to keep trying.
Now that we have proof that TikTok works, we’re going to focus more on it, experimenting with different types of content to see what resonates best with our audience.
That’s it for this week. But I’m curious, have you ever experienced a breakthrough moment after consistent effort?
Thanks for reading!
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